• Consistency. Pages now look the same as user profiles. The more natural of an experience we can generate for our end users, the more comfortable they’ll feel while browsing. We want them to focus on happy thoughts and how much they love the product, not spend time being confused by the UI.

• Admin view. Admin view lets page administrators see content posted in sequential order, filtered by either the page itself, or the page + visitors’ wall posts.

• Content appears by activity and relevancy on your Wall. Rather than just being chronologically displayed, content posted on a brand’s page is now displayed with post date, interest in views, and interaction in mind. That means the more comments a post gets, the higher it floats to the top of the page, but over time, it will gradually sink because Facebook knows it’s old news. The thought behind this methodology is that Facebook is and wants to remain a social platform. Conversation and interaction is the core of social media. A forced brand message will naturally be ignored and “fall off the page”. Facebook’s method for determining the importance of posts has made this literal, as pieces of content that aren’t interacted with are demoted in page prominence.

• Photos at the top. A picture says a thousand words, right? Recent photos are now displayed at the top of a wall.

• Login as Page. This is the most significant change to the new layout. This allows page admins to browse Facebook and “like” other pages, causes, brands, etc. Depending on a user’s privacy settings, this even allows a page to post directly to a user’s wall. This does, though, require said user to have their privacy settings set at the lowest security level, omitting a large portion of the community.